Making Money Online and Why Email Marketing Still Works

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One of the most popular questions I saw being asked here is:
“How do I make money online?”
So I thought I’d give my own perspective on this.
The truth is there are tones of ways to make money online.
Sure there are many scams around. I’ve wasted a lot of money on some of them.
But there are also opportunities all around that can be used to make money on the internet.

Personally I see two main approaches to making money on the internet.

The first approach:

Things like cpa marketing, youtube marketing, building niche sites, doing surveys, business opportunity programs, MLM programs, blogging, writing articles or offering some kind of other service such as graphic design, creating videos on fiverr etc.
The list goes on. These are all ways how you can make money, but these are just income methods and 99% of the time not something which you should focus too much of your time on. Click here for more information
Don’t get me wrong you can make money with these but it’s not always something that is stable enough or allows you to grow your income the way you really want.

The second approach is Email Marketing:

banner-market-email wordpress

You got it right! Email marketing still works.
Actually if you look at many of the online gurus and many people that create serious income online, they all build their own database of customers.
Building a targeted email list and selling affiliate offers or even better your own products can be the most profitable, the most stable and the most effective way you can use to make money online. check out here for information.

When you build your own targeted email list then you are building a business and not just an income stream where you make a few a few extra bucks. Building a business means you create and build something that will last years to come and it flourishes over time so the longer you build it for then the more profitable it will become.Email-Marketing wordpress1

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5 Ways to Make Money with Email Marketing

 

make-money-list

I‘ve been hearing a lot of discussions lately as to whether building an email list is still a valid way to create more business and increase income.

Sure everybody’s doing it these days.

Sure many people will subscribe just to get your freebie and will unsubscribe the first chance they get.

Sure some subscribers will be unhappy with you no matter how much value you send them.

BUT it’s my strong opinion that list building still works very well for building stronger relationships with your readers/subscribers, providing additional value to them, and yes, creating yet another income stream.

As a matter of fact, I consider my list my biggest business asset I currently have.

How to Build an Email List 101

I build and stay in touch with my list with the help of  email autoresponder system.

It’s the very glue that holds my business together, allowing me to capture email addresses of my readers and staying in touch with them through email broadcasts at any time.

It’s always a great idea to offer an incentive to your potential subscribers to join your list. In my case, I offer my free Bite-Size Traffic Hacks email series to those who join me.

However, if you provide exceptional content, chances are your readers will join your list just to receive your updates without any “bait”.

If you’d like to read more about my most valuable advice on how to build a responsive list, take a look at my how to build an email list resource section.

“Prelude” to Making Money with Email Marketing

Before you can make any money with your existing or future list, you need to understand this: your subscribers are most likely completely fed up with all the affiliate nonsense they get in their inboxes on a daily basis.

They don’t want to be sold to.

BUT they DO want to buy.

And they’ll be happy to buy from you, IF you show them that you are worthy of their attention.

If you are on my list, then you already know how I do it: I personally send out an email to every new subscriber on my list opening the door for them to introduce themselves.

Some respond, some don’t, but that’s not the point.

Every single subscriber on my list knows that I am a living and breathing person and I am accessible.

The size of your list is not nearly as important as your relationship with the people who entrusted you with their personal information.

Some bloggers do very well with a small list. Some niches might require a much bigger list before you start seeing any sizable benefits from it.

Either way, you won’t make a dime if you treat your list like a cash cow.

How to Make Money with Your List

Now that you A) started a list and B) provided them with value, it’s time to think about the ways you can make money with your newsletter.

Remember: one size doesn’t fit all.

Some or all of these strategies might work for your niche, but then again, some won’t.

The most important thing to remember when exploring ways to monetize your list is to make it RELEVANT to your audience.

You can’t sell a burger to a vegetarian!

Let’s get down to business and see what ideas we can come up with (feel free to add your input in the comment section):

1.   AFFILIATE OFFERS

Personally, I rarely email straight affiliate offers. I hate getting them, so I hate sending them.

The best way to introduce relevant affiliate products is to do reviews on your blog or mention how you use the products for your own business in a blog post and then send the link to the post to your list.

2.   SELL YOUR OWN PRODUCTS

This is something I am yet to do, but if you are ahead of me and already have a great product to offer to your subscribers, then the best way to do it is by sending them valuable free content like reports, videos, etc, then introducing them to your product/training program.

3.   GET PAID TO SEND YOUR SUBSCRIBERS TO OTHER SITES

Some companies will pay you to send your subscribers to their offers.

For instance, you could make as much as $1 for every person who ends up opting in to download a free report on their site.

4.   SELL SPONSOR ADS

For example, you can add a paragraph to one of your emails that advertizes a particular sponsor offer with a link to their website.

You can charge anything from $100 and up, depending on the size of your list.

5.   “THANK YOU” PAGE

When a new subscriber joins your list, they are sent to a thank you page that generally would ask them to check their email and confirm the subscription.

Aweber offers some great choices for pre-made thank you pages, including a pretty neat Smart Video Thank You page, as well as an audio page.

Both of those options are a great medium between a generic “Check your email” page and a custom page.

 

How to Use Double Optin Effectively in Email Marketing (and Why You Need To)

Double optin is an effective tool in email marketing. You have probably seen an email like the one below after you have signed up for an email list.

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Even if you’re only just getting started with email marketing, there’s a good chance you’ve heard the phrase “double optin”.Perhaps you know what it means, but you don’t see why it matters – or perhaps you’re not too sure what it even is.  Before we dig into the “how” of making double optin work, let’s take a quick look at the “what” and the “why”.

Double optin (also known as “confirmed optin”) means that subscribers to your email list have to (a) make an initial decision to join and (b) confirm that decision.

This is done, by every major email service provider, as follows:

  • A new subscriber fills in their email address (and possibly other details) through a form on your site, or they get added to your email list when they make a purchase, sign up for a free account, or similar.
  • The subscriber then receives an email containing a confirmation link. They must click this link in order to fully join your email list and receive emails. You cannot confirm their subscription for them.

MailChimp explains here how the process works if you’re using their email service. (Other email service providers, such as AWeber, have a very similar system.)

So why is double optin so important?

Primarily, because it protects you. Anyone can enter an email address on a form – potentially signing up people who don’t want to hear from you. If enough of those unwilling subscribers complain, you could face legal action.

So double optin is vital – in fact, you really shouldn’t see this as a matter of choice. If you’re running an email list, you need it to use double optin.

Of course, you don’t want to end up losing potential customers who simply didn’t realize they had to click the confirmation link. Here’s how to make double optin work: Get started with double Optin Process.

Helping Your Subscribers to Complete the Double Optin Process

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Some of your subscribers may have signed up for dozens of email lists in the past, and may be highly familiar with the process; others may be feeling a little lost and confused.

It’s your job to guide subscribers through the sign up process, making everything as straightforward and seamless as possible. Otherwise, they may not understand why they need to click the link (and might delete the confirmation email).

In some cases, your confirmation email might end up in their spam folder, and if they’re not expecting the email, they’ll never look for and see it.

You can help your subscribers – and increase your confirmation rates – by holding their hand through the process.

Customizing “Thank You” Pages

Your email service provider will normally redirect subscribers to a default “thank you” page:

  • After they first enter their email address
  • After they click the confirmation link

Instead, you can create pages on your own site to use. As well as looking more professional (as they’ll fit with your usual branding), you can include whatever you think your subscribers will need here.

Man choosing email icon on virtual interface.

Man choosing email icon on virtual interface.

For instance, when a subscriber first enters their email address and sees the “thank you” page, you could include screenshots or even a video showing them what the confirmation email looks like.

You can set up these custom pages through your email service provider, or you can use OptinMonster to create either a success message (you can see the default one below) or to redirect to a success page when someone fills in the initial form:

7 Clever Ways You Can Increase Your Email Opt-ins and Get More Subscribers

7-Ways-You-Can-Increase-Your-Email-Opt-ins-and-Get-More-Subscribers

While everyone is talking about the growth of social media and all it has to offer let’s not forget about the importance of email.

According to ExactTarget, email is the top channel for delivering marketing messages. Their research shows that “77% of consumers prefer to receive permission-based marketing communications through email.”

With email being such an effective marketing channel let’s look at      7 ways that you can increase your email opt-ins and get more subscribers to grow this valuable channel for your business.

1. Obtrusive But Effective

Most people dislike pop ups and overlays (where the area around the pop up box becomes darkened to provide more contrast and focus to the pop up area). And though many find them obtrusive, they are fast becoming one of the most effective ways to get more subscribers and leads.

In fact, eConsultancy reports that an average overlay will increase opt-ins by up to 400%.

At Business Consulting Buzz we’ve tested several pop-ups and overlays and found that our current pop-up (pictured below) accounts for about 50% of our opt-ins and grew our monthly subscriber count by roughly 150%.

Business-Consulting-Buzz

If you’ve decided that you’re not going to use an overlay because you don’t like the idea of it ‘popping’ up in your readers’ face, that’s fine. But remember, if you’re goal is to increase subscribers, it doesn’t really matter what you think. It matters what your readers think.

The question is, “do your readers find it obtrusive?”

Don’t ask your mom, your uncle Charlie, or your spouse. Test it.

And while you’re conducting that test, here are a few things that you may want to think about:

  1. Design: Like landing pages, the design of your popup can have a huge influence on your results. Make it look good and trustworthy. It should be consistent with your brand so people don’t think it’s an advertisement.
  2. Headline: Testing your overlay’s headline is a great test to run. It’s one of the most important areas that your reader will see. Consider what will get their attention? Can you speak to a problem they have? What benefit are they going to get?

There are several plugins and services that you can use to help with launching your overlay. Some are free, others paid. The downside of many is that you can’t customize the design of your overlay, and instead are required to use one of their templates. In that case, you may just want to contract a programmer.

After concluding with the design of the landing page or squeeze page is time to work on your email writing to drive in large numbers of subscribers. Email writing demands some level of professionalism in the field of writing. If you have skills on writing this will be walk in the park, but if you are new to writing, one of the best ways to kick start this process is simply by “Outsourcing”the whole process.

A number of places such as Odesk, Freelance and Fiverr can be a great place to start. One of the best place i sincerely recommend is fiverr. In Fiverr you can get highly professional writers who has vast experience in writing. Click here to get more information.

2. Hot Technology

A new technology by BounceExchange is getting significant traction recently. The service will display an overlay on your site when the user moves their cursor to the top of the page to click a back or close button. Neil Patel reports that he increased his leads by 10-20% as a result of using this technology.

Bounce Exchange

Starting at $2495/mo as of this writing, this service isn’t cheap and isn’t for everyone. However, I have found, but not tested, a free code set that a SEO forum user called ‘GoForJacob’ wrote – and supposedly gives you a similar result. A search for “goforjacob popup” will bring up the page.

3. Play Inline

Conversion Voodoo shared a case study where an overlay on the Shoemoney blog increased its signups by 36% simply by adding “Enter Your Email Here” inline the form field.

Before the test the form field didn’t have any text inside of it. This result makes sense because it becomes clear to the user exactly what they should enter and as soon as they start typing their email address the default text is ‘removed.’

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4. Avoid Distractions

A follow up test generated an additional 28% increase in signups, simply by removing one line. The overlay had a line of text below the ‘Signup’ button that read “Not Ready to take that step? OK, Why not just Subscribe to the RSS Feed?” Removing that single line generated a significant 28% increase in subscribers.

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5. Go to the Bar

Another popular option with marketers is having a colored bar that sits at the top of your website and asks visitors to take a specified action.

HelloBar

Two companies that offer this technology are HelloBar and ViperBar. Using this bar is a great way to get your visitors attention without being too intrusive. Plus you can customize colors and text to make the bar fit in as much as you want (or don’t want).

6. Look At the Page

Your opt-in forms don’t just appear in overlays and top bars. The landing page, where the opt-in form is still most often found, is a major factor in your conversion rate.

Every landing page should have 5 key elements.

  1. Headline: this is typically the first thing that will grab the attention of the user. David Ogilvy, legendary ad man, is well known for saying that your headline accounts for 80% of your ad’s effectiveness. So spend time on it and test it.
  2. Benefits: your landing page should contain a short list of benefits that get the user excited and more interested in what you have to offer.
  3. Call-to-action: novice marketers often make the mistake of not including a call-to-action, also known as ‘the offer.’ If you don’t offer your users a strong enough reason to opt-in and give you their email address, they won’t.
  4. Opt-in form: this is where people will actually signup. Nuff said.
  5. Social Proof: the more credible you are, the more likely people are going to be to signup. If you’re an established brand this won’t be much of an issue for you. But for everyone else, you’ll want to consider testimonials, videos, reviews, audios and any social mentions and sites you’ve been featured on. This proof will help you look like an authority and build give more credibility.

Aweber increased their newsletter signups by 321% by converting their landing page into a text heavy page that read “7 Reason to Sign Up For Free Email Marketing Tips.” As you can see below the original page had little text and offered few benefits.

aweber before
AWeber Landing Page Before

The winning landing page offered plenty of benefits and social proof as you can see from the 7 points which focus on benefits and the testimonials offered throughout.

aweber after
AWeber Landing Page Before

7. A Single or Double?

Congratulations, you’ve worked hard to convince your readers to opt-in. You now have another big decision to make, and it’s often one filled with controversy.

Will you go with single or double opt-in? What’s the Difference?

Single opt-in is when a user enters their email and information into your opt-in form and when they click the ‘submit’ button are automatically added to your list.

Double opt-in is when the user enters their information in your opt-in form. They are then sent an email and have to click a link in that email to confirm that they want to be on your list. If they don’t click the link, you won’t be able to follow up with them.

The pros of single opt-in are:

  • You remove a step from people who want to signup.
  • You’ll usually grow your list more quickly.
  • Peter Sandeen says that “You can make the most of your thank you page and instead of saying “Check your email for a confirmation link” you can say something like “You’ll get what you asked for in a few minutes, but before that you might want to…” and get them to take a desired action.”

The cons of single opt-in are:

  • You might pay more for your email service because of higher subscriber numbers (with a percentage of those being bogus emails).
  • Harder to prove that the person that signed up actually wanted to. This is important for list providers and is the main reason they recommend double opt-in.
  • Potentially lower engagement because your subscribers had to jump through less hoops and may be less qualified.

Courtesy: http://www.unbounce.com